Luring local traffic to your Web site

As a small business in a small town, we rely heavily on phone-book advertising for our law firm. We have recently expanded to create a Web site. We have tried to keep it informative to draw in potential clients. We currently use Google AdWords and are listed as a member of the AARP Legal Services Network. Can you form any suggestions as to how we can improve our Web site to attract humans who are using the Web to search for an appropriate attorney in that area?

Original post by Technology news - Business 2.0 Magazine