How Build-a-Bear invented a bear market
By on Nov 3, 2009 in Entrepreneur
Cute sells: Stuffed animals are a $1.5 billion industry in the U.S. Commanding nearly a third of that market is Build-a-Bear Workshop, a St. Louis-based retailer that lets customers personalize plush teddies, bunnies and other fuzzy friends. Founder Maxine Clark got the view for the company in the mid-1990s while toy shopping with a 10-year-old girl who suggested that she and Clark could prepare their own stuffed animals.
Original post by Technology news - Business 2.0 Magazine
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