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Better World’s books talk back

Buying books on the World Wide Web involves a familiar procedure: Browse, add to cart, check out and await delivery. So when Christy Mann, a third-year student at Wesleyan College in Macon, Ga., placed an order on the Web site betterworld.com, she was surprised to receive an e-mail that purportedly came from the used book she’d just purchased.

Original post by Technology news - Business 2.0 Magazine

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