Barefoot shoes race the black market
By on Aug 31, 2010 in Entrepreneur
Imagine: You produce a really ugly shoe, but one that takes a strange approach to ergonomics. A best-selling book heaps praise on your funny-looking footwear. A scientific study in a national journal confirms your shoe’s structural excellence. Athletes go ballistic about your shoe, creating fan websites and buying the shoes faster than you can supply retailers.
Original post by Technology news - Business 2.0 Magazine
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